Why sketched videos work in marketing
Most marketing video looks like marketing, and viewers discount it. A sketched video looks like an explanation, and people give explanations a chance. Lead with something genuinely useful, and the product earns its place in the story.
Formats
| Format | Length | Shape |
|---|---|---|
| Social ad | 15–30 s | 9:16 |
| Homepage video | 60–90 s | 16:9 |
| Sales follow-up | 45–60 s | 16:9 |
| Launch announcement | 30–60 s | Both |
Make one from your website
- Paste your product page link. Or write a short brief: audience, problem, offer.
- Check every claim. AI drafts, you approve.
- Make two hooks. Testing beats guessing.
- Publish and measure. Keep the winner; cut the rest.
Price
You can start free: every account gets one AI-made video, plus five free Studio videos every day where you write the scenes and choose the pictures (720p, small watermark, kept for seven days). Paid plans start at $19.99 a month, and one credit makes one minute of finished video.
Marketing videos that teach first
The most effective sketched marketing videos give something away before asking for anything. A bookkeeping app explains how to read a profit-and-loss statement; a running-shoe brand explains why cushioning matters. The product appears as the natural next step, not the opening line.
Five marketing video formats
| Format | Example | Length |
|---|---|---|
| Myth-buster | 3 myths about protein, busted | 30 s |
| How-to | How to plan a week of meals in 10 minutes | 60 s |
| Problem-solution | Why your plants keep dying (and the fix) | 45 s |
| Comparison | Renting vs. buying, explained | 90 s |
| Story | How one café cut food waste by half | 60–90 s |
Script for a 30-second social ad
2. Every late invoice is money you've already earned, sitting in someone else's account.
3. InvoiceSnap sends invoices in one click and reminds clients automatically.
4. Get paid faster. Try it free.
Measuring what works
- Hook rate: how many viewers get past the first three seconds.
- Watch time: where people drop off — usually a scene that's too slow.
- Click-through: whether the call to action is clear.
- Cost per result: compare sketched videos against your current creative.
Frequently asked questions
Can I use Sketchvo videos in ads?
Yes, commercially.
How long should a marketing video be?
15–30 seconds for social ads, 60–90 seconds for website explainers.
Can AI make a video from my website?
Yes; paste the link and review the script.
Can I make vertical ads?
Yes, 9:16.
How much does it cost?
Under a dollar per minute on paid plans; you can start free.
Do sketched videos work for B2B marketing?
Yes. They're especially effective for explaining complex products and services clearly.