The template (about 60 seconds)
Hook (≈15 words): Ever [relatable frustration]?
Problem (≈35 words): [Who] struggle with [problem]. It costs them [time/money/stress], and [today's workaround] doesn't fix it.
Answer (≈30 words): [Idea or product] [main benefit in plain words], so you can [outcome].
How it works (≈50 words): First, [step 1]. Then, [step 2]. Finally, [step 3].
Close (≈15 words): [One recap line or one call to action].
Problem (≈35 words): [Who] struggle with [problem]. It costs them [time/money/stress], and [today's workaround] doesn't fix it.
Answer (≈30 words): [Idea or product] [main benefit in plain words], so you can [outcome].
How it works (≈50 words): First, [step 1]. Then, [step 2]. Finally, [step 3].
Close (≈15 words): [One recap line or one call to action].
Word counts by length
| Length | Words | Scenes |
|---|---|---|
| 30 s | 70–80 | 4–6 |
| 60 s | 140–160 | 7–10 |
| 90 s | 210–230 | 10–14 |
| 3 min | 430–470 | 20–28 |
Example 1 — product (60 s)
Ever lost an afternoon to a spreadsheet that broke? Small teams track orders in files that nobody fully trusts, and one wrong cell costs hours. OrderNest keeps every order in one place and updates stock as you sell. Add your products. Connect your shop. Watch orders and stock stay in sync. Less fixing, more selling — try OrderNest free.
Example 2 — lesson (60 s)
Why does the moon change shape? It doesn't — we just see different parts of its lit side. The sun always lights half the moon. As the moon circles Earth over about a month, we see more or less of that lit half. Full moon: we see all of it. New moon: almost none. In between, the crescents and quarters. Same moon, different view.
Example 3 — training (90 s, excerpt)
A returned item is a second chance to keep a customer. Here's how to handle it in three steps. First, find the order by receipt or phone number. Second, check the date — returns are accepted within 30 days. Third, refund to the original payment method and confirm the amount out loud. If anything looks unusual, call your supervisor before refunding.
Rules that make scripts work
- Write for the ear, not the page.
- One idea per scene.
- Concrete nouns you can draw.
- Problem before product.
- One call to action.
Paste your finished script into Sketchvo and it becomes a sketched, narrated video — see text to whiteboard video.
Templates for other video types
Lesson template (2–3 minutes)
Question: [A question students want answered]
Connect: [Something they already know]
Explain: [The idea in 3–6 small steps, one per scene]
Example: [The idea applied to something familiar]
Recap: [The key point in one sentence]
Think: [A question to discuss or answer]
Connect: [Something they already know]
Explain: [The idea in 3–6 small steps, one per scene]
Example: [The idea applied to something familiar]
Recap: [The key point in one sentence]
Think: [A question to discuss or answer]
Training template (2–5 minutes)
Why: [Why this task matters]
Steps: [Step 1] · [Step 2] · [Step 3] …
Watch out: [The most common mistake and how to avoid it]
Recap: [The steps in one breath]
Help: [Who to ask]
Steps: [Step 1] · [Step 2] · [Step 3] …
Watch out: [The most common mistake and how to avoid it]
Recap: [The steps in one breath]
Help: [Who to ask]
Social template (30 seconds)
Hook: [Surprising claim or question]
Reason 1–2: [Short, concrete]
Payoff: [The answer or tip]
Prompt: [Follow for more / try this]
Reason 1–2: [Short, concrete]
Payoff: [The answer or tip]
Prompt: [Follow for more / try this]
Hook formulas
| Formula | Example |
|---|---|
| Question | Why does bread go stale faster in the fridge? |
| Number | Three money habits that cost you $1,000 a year. |
| Myth | You don't need eight glasses of water a day. |
| Stakes | One mistake with this form can delay your refund by months. |
| Promise | In 60 seconds, you'll understand inflation. |
Editing your script
- Read it aloud. Mark anywhere you stumble.
- Cut 10%. Most scripts are better shorter.
- Check every sentence is drawable. Rewrite abstract lines.
- Check the ending. One takeaway, one action.
Frequently asked questions
How long is a whiteboard video script?
About 150 words per minute of video.
What's the best structure?
Hook, problem, answer, how it works, close.
Can AI write the script?
Yes; Sketchvo drafts scripts from an idea, document or link.
Can I use these examples?
Yes, adapt them freely.
How many scenes per minute?
Usually 7–10.
Should I write the script or the storyboard first?
The script. Each sentence then becomes a scene, and the storyboard is one picture per sentence.